Outdoor advertising

Outdoor advertising - a cheap way to level up your marketing

For many small businesses it can be difficult to compete with large corporations, especially when you have a much smaller budget to play with. However, in this blog we’re going to show you some simple outdoor advertising tactics that can help you level up your marketing without breaking the bank. So, let’s dive in and take a look at some cheap outdoor advertising techniques to market your small business.

Posters

Perhaps one of the simplest forms of outdoor advertising is the humble poster. They are cheap to produce and can be placed in a wide range of public spaces to help advertise your business. From billboards and public notice boards to your own shop windows, posters represent a great way for you to advertise special offers, sales events, and new product lines.

Custom Banners

Heavy-duty PVC banners offer a versatile and affordable way to advertise your small business. They can be placed outside of your premises to help attract passing trade or be used at trade shows, conferences, and events to help drum up business to your stand. Another big advantage of PVC banners is that they are designed to be placed outside in all weather conditions. So, come rain or shine, you can be sure that your custom banner will be advertising your business.

In addition to being used outside your premises, PVC banners can also be placed in a wide range of public places (with the right permissions). When having a banner printed, we’d recommend avoiding seasonal or one-off sales as these will require updating on a frequent basis. Instead focus on your business’s unique selling points in order to engage with your customers.

Feather Flags

Thanks to their height, feather flags are a great option for helping to draw attention to your business for all the right reasons. Like with most forms of advertising for best results it is worth keeping your design as simple as possible and not trying to cram too much text onto your flags. With lower costs compared to PVC banners, feather flags are perfect for advertising sales and other seasonal promotions that you run every year, just remember to keep the advertising generic so you can reuse them each year.

Stickers

This may not be your first thought, but stickers make for a great way to advertise your business. They can be given away to customers, especially if you have a younger target audience. People love adding stickers to their laptop lids, phone cases, picture frames, bikes, and even their cars. Stickers can also be placed on lamp posts, bus stands or even on the pavement to help draw attention to your brand.

Final Words

Like most types of marketing the key to running a successful outdoor advertising campaign is all about placement. You want your banners, posters, flags, and stickers to be placed where they are going to get noticed and help turn passing traffic into paying customers.