What are the most effective promotional items?
Thinking of running a promotional campaign but not sure which promotional items will have the biggest impact? Perhaps you are looking to find the items that everyone loves to receive, or maybe you just want to know what people most want from a promotional item. In this blog, we’ll look at some of the most effective promotional items for any business and what people want from a promotional gift.
Branded mugs
How often do you find yourself using a branded mug in the office or at home? We all love receiving a new mug and chances are that it will end up being used on a daily basis. Think of all of that amazing brand exposure you could be getting from a simple mug. According to research by the British Promotional Merchandise Association (bpma) 20% of promotional items found on desks are mugs and a massive 81% of respondents had 2 or more promotional products on their desk.
Promotional Pens
Just because a promotional pen is a low-cost item doesn’t mean it is of low value. In fact, it is the most common promotional item found on desks with 66% of respondents saying they had a branded pen on their desk. Useful, durable and easy to personalise, a promotional pen really is a fantastic option for keeping your business in the minds of your customers. According to research by the bpma 79% of people feel appreciated when receiving a promotional item with 50% of respondents feeling that the most important quality for a promotional item is its usefulness. It’s easy to see why promotional pens feature so heavily on our desks.
Personalised notebooks
Another fantastic promotional item for raising brand awareness is a personalised notebook, not only does it meet the usefulness requirement, but by adding an element of personalisation it is sure to be cherished. Personalised notebooks are also a great option for businesses looking to build a sense of belonging with remote working employees and can be included in care packages along with other items such as a branded mug, water bottle, powerbank, stationery and of course, plenty of treats including chocolate.
Custom face masks
Do you remember a time when we didn’t need to wear a face mask as part of our daily lives? It seems like they are set to be a part of our lives in some way, shape or form for many months to come. With people required to wear a face covering in shops and indoor spaces, face masks are a gift that your employees and customers will love and have the added benefit of helping to promote your business while people go about their normal lives.
Whatever your promotional needs are, at Keylogo we have a fantastic range of promotional merchandise and a friendly and professional team who are ready to help. Find out more and get a quote by giving us a call on 0800 093 4272.
