How to elevate your brand and make it more memorable
When it comes to business, first impressions count. Making the right impression can help you engender trust, build awareness and help you win more business. Having a consistent brand image whether online, in your store, or on your vehicles will help show the professional side of your business. In this blog, we’ll look at some of the ways that you can turn your business into a brand to help make it more memorable.
Integrate your brand into your business
Your brand is a big part of who you are as a business. From your logo to the colours you use, the font of your written content and the type of photography you use, creating a consistent brand image will help your customers instantly recognise your business.
Branding should be used consistently throughout your business on both physical and also virtual elements including on your website, your social media platforms and any marketing materials you use. From branded packaging and adverts to business cards and signage, your branding makes it simple for your customers to identify with your business.
Actively engage with customers
One of the easiest ways for you to engage with your customers is through your social media platforms. From sharing branded content, useful information and articles to responding to customer comments and engaging with users, social media offers you a great opportunity to connect with your audience.
Use giveaway contests
From in-store competitions where people are entered into a prize draw following a purchase to running an online competition on your website or social media channels. Not only do they help to boost your sales, but a prize giveaway will also help to drive relevant traffic to your website, increase engagement on social media and lead to more subscriptions to your newsletter. A competition doesn’t need to cost you much money, but it will help you build a marketing list of potential customers to target with future marketing campaigns.
Run a promotional campaign
There are many different types of promotional campaign but direct marketing is one of the most effective. Using branded promotional merchandise is a great way to remind existing customers of your existence while also helping you to attract new customers. Branded items such as pens, mugs and notepads won’t cost much, but they will be warmly received by your audience and take pride of place on their desk.
From engaging with your users to providing a consistent brand image, getting your business noticed is all about making a great first impression with your audience.
