How personalisation can help you win more customers
How personalisation can help you win more customers
Do you want your business marketing to be more targeted, more effective, and have a higher ROI? At Keylogo, we have over 20 years of experience in promotional products, branded merchandise, and corporate clothing that is guaranteed to increase your brand awareness and improve buyer loyalty. From making customers feel appreciated, to helping your brand cut through the noise, to adding that special human touch to your promotional products, personalised merchandise is a great investment for your business’s future.
In this blog, we’ll take a look at how you can win over more new customers with personalised merchandise, as well as ways to use promotional products to maintain good relationships with your existing customer base.
How promotional products help you gain new customers
Every customer is on a different journey and everyone wants to feel appreciated for who they are as an individual. This is why personalised marketing works so effectively. According to research by the British Promotional Merchandise Association (BPMA), 79% of people feel appreciated after receiving a personalised promotional product. In a busy marketplace, personalised merchandise can help you and your business cut through the noise and stand out above the crowd.
Not only does bespoke and personalised merchandise increase brand awareness and help you gain new customers, it helps build trust while giving customers multiple ways of connecting with your brand. From pens and rulers to tote bags, promotional mugs and more, personalised products help customers progress along their individual buying journey. According to the BPMA, 82% of people say they’d purchased products or services from a company that had given them a promotional gift.
How promotional products help you keep existing customers
It can sometimes be easy for businesses to focus entirely on gaining new customers and forget to take care of their existing ones. Customers like to feel appreciated and little things like personalised merchandise and bespoke rewards can go a long way in boosting customer loyalty. A human touch can help your business create a personal relationship with every single one of your customers.
Personalised marketing is also one of the most effective ways of rewarding your VIP customers, those who might go on to become brand advocates. It pays dividends to make these customers feel special, and customised, bespoke marketing and merchandise do just that. You can think of them as ways of personally thanking your existing customers.
Whatever your promotional needs are, at Keylogo we have a fantastic choice of promotional merchandise and bespoke marketing products. To find out more, give our friendly and knowledgeable team a call on 0800 093 4272.
