How to plan and execute a perfect promotional campaign
If you’re looking to build brand awareness and attract new customers then you need to consider running a promotional campaign. By utilising promotional merchandise you can help show you care about your customers and provide them with a genuinely useful gift that will help keep your business at the forefront of their mind. In this blog, we’ll give you tips on how to plan and execute the perfect promotional campaign for your business.
Set a strategy
The first step in creating a successful campaign is to come up with your strategy and how you are going to run your campaign. Whether you are exhibiting at a trade show, organising a conference or running an in-house promotion, it’s important to think of what strategy is going to be the most effective for your brand. For example, a health and fitness business may choose to sponsor a local sporting event as this will help them raise awareness of their brand with their target audience.
Define your goals
Before you get carried away work out what you are trying to achieve. A promotional campaign is all about raising brand awareness and helping attract new customers, so work out how will you measure this and also what success looks like to you. From an increase in revenue to a percentage of new customers sign ups, set goals that mean something for your business.
Choose the right promotional products
The products that you choose are an important part of your promotional campaign as they will help you connect with your audience. Using our earlier example of a health and fitness business a branded sports bottle is likely to be a great choice while a branded pen is likely to be considered much less useful when it comes to a sporting audience. Pick the promotional items that best resonate with your brand and most importantly your audience.
Create a strong message
Knowing your audience really helps when it comes to creating a message that is aligned with their needs. Your communication is key to getting the attention of your audience and showing that you understand their pain points and frustrations. Use your messaging to show how your products and services can help your audience and make sure that the tone is consistent with that of your brand.
Build a professional stand
Whether exhibiting at a trade show or at an event, having a professional stand which has been properly branded will help you grab the attention of your audience. As well as branded graphics you should also use digital displays to help capture attention and showcase your products or services. In addition to a professional stand you should also ensure that all your employees are wearing branded uniforms as this will help them stand out and make it easy for potential customers to identify and talk with them.