5 reasons why you should brand your PPE and workwear
Are you thinking of producing branded clothing or PPE for your employees? Well, you’re not alone. Since the start of the Coronavirus pandemic there has been a huge surge in demand for PPE, especially face masks as well as branded clothing. In this blog, we’ll look at 5 reasons why you should definitely brand your PPE and workwear.
Brand awareness
Brand awareness is one of the biggest reasons to invest in branded PPE and workwear. If you have customer facing staff then it makes sense to provide them with branded workwear and the protective equipment, they need to do their jobs safely. While PPE was traditionally reserved for health and safety professionals, construction, and other high-risk industries, it is now commonplace in everyday life. Providing your staff with branded PPE such as face masks, helps to keep them safe and also promotes your brand at the same time.
Promote professionalism
Help your staff look the part and promote a professional image with branded clothing for your workforce. From hardwearing workwear for the construction industry to everyday clothing for retail staff, having a company logo or name printed on your clothing will convey a positive message to your customers. For workwear use tax tabs to avoid employees having to pay benefit in kind on essential workwear that isn’t branded.
Building a culture of safety
Show your staff, customers, clients, and potential employees that you take safety seriously by providing your staff with branded PPE. Whether they work in customer facing roles, are office based, or are working from home, there are plenty of PPE options to keep your employees safe. Some popular items include facemasks, social distancing badges, and sanitisation products such as leaning wipes and hand sanitising gel.
Staff morale
Branded workwear can help to engender a sense of pride and boost staff morale as it helps them feel a part of your organisation. It helps to add value to the service you are providing and gives customers the feeling that they are being cared for and looked after.
Easily identify staff
With everyone now wearing face masks and coverings in shops it can be difficult to differentiate staff from members of the public, particularly on the shop floor. Branded clothing and PPE help your staff stand out and makes it easy for your customers to get help when they need it.